Built around the idea of “True to You,” the TimeWise 3D Foundations campaign reframed foundation as a way to enhance—not cover—your natural beauty. In collaboration with copy, photography and video art direction, I helped develop the campaign concept and visual direction around authenticity, individuality and skin that still looks like skin.

I then translated that concept across the full customer experience, developing the campaign design system for print, digital, social and e-commerce, including the product experience page (PXP). The result was a cohesive visual toolkit that carried the “True to You” story from campaign messaging through the online shopping experience.