Mary Kay Hydrating Cream Mask
Objective
Create a Gen Z-targeted, socially driven campaign that positions the Hydrating Cream Mask as an easy, versatile, no-rinse hydration solution within modern self-care routines.
Strategy
Leverage on-the-go lifestyle storytelling + education + social-first content to drive awareness, engagement, and usage understanding.
Execution
Deliver a 360 toolkit including social, video, print, web, and educational assets that:
Showcase product versatility
Highlight real-life usage scenarios
Support both consumer marketing and consultant selling
homepage ad
skin care page ad
cover
intro
uses
single page
cross-promo